Hello, I'm
A multidisciplinary designer with over 20 years of experience transforming creative concepts into compelling visual communications.
From UI/UX design and branding to digital campaigns and front-end development, I bring a strategic mindset and a passion for clean, functional design.
My career spans agency leadership, SaaS marketing, and interactive product design, with a track record of driving engagement and business growth. I thrive in collaborative environments and believe in the power of design to inspire and influence.
From UI/UX design and branding to digital campaigns and front-end development, I bring a strategic mindset and a passion for clean, functional design.
My career spans agency leadership, SaaS marketing, and interactive product design, with a track record of driving engagement and business growth. I thrive in collaborative environments and believe in the power of design to inspire and influence.
From UI/UX design and branding to digital campaigns and front-end development, I bring a strategic mindset and a passion for clean, functional design.
My career spans agency leadership, SaaS marketing, and interactive product design, with a track record of driving engagement and business growth. I thrive in collaborative environments and believe in the power of design to inspire and influence.
From UI/UX design and branding to digital campaigns and front-end development, I bring a strategic mindset and a passion for clean, functional design.
My career spans agency leadership, SaaS marketing, and interactive product design, with a track record of driving engagement and business growth. I thrive in collaborative environments and believe in the power of design to inspire and influence.
Experience
Experience
Experience
Experience
Liquid Creative Studio
Art Director
2024-2025
Lead design strategy for client campaigns; collaborated with content and account teams. Maintained asset libraries and ensure consistency across all deliverables.
Liquid Creative Studio
Art Director
2024-2025
Lead design strategy for client campaigns; collaborated with content and account teams. Maintained asset libraries and ensure consistency across all deliverables.
Liquid Creative Studio
Art Director
2024-2025
Lead design strategy for client campaigns; collaborated with content and account teams. Maintained asset libraries and ensure consistency across all deliverables.
Liquid Creative Studio
Art Director
2024-2025
Lead design strategy for client campaigns; collaborated with content and account teams. Maintained asset libraries and ensure consistency across all deliverables.
Constant Contact
Senior Graphic Designer
2021 – 2023
Developed email design system and reusable design patterns. Created marketing visuals for web, email, and product UI. Partnered with developers to modernize email templates.
Constant Contact
Senior Graphic Designer
2021 – 2023
Developed email design system and reusable design patterns. Created marketing visuals for web, email, and product UI. Partnered with developers to modernize email templates.
Constant Contact
Senior Graphic Designer
2021 – 2023
Developed email design system and reusable design patterns. Created marketing visuals for web, email, and product UI. Partnered with developers to modernize email templates.
Constant Contact
Senior Graphic Designer
2021 – 2023
Developed email design system and reusable design patterns. Created marketing visuals for web, email, and product UI. Partnered with developers to modernize email templates.
Feeelance
Graphic/Web Designer
2020 – 2024
Worked with non-profit organization, producing their marketing materials and maintaining their website.
Feeelance
Graphic/Web Designer
2020 – 2024
Worked with non-profit organization, producing their marketing materials and maintaining their website.
Feeelance
Graphic/Web Designer
2020 – 2024
Worked with non-profit organization, producing their marketing materials and maintaining their website.
Feeelance
Graphic/Web Designer
2020 – 2024
Worked with non-profit organization, producing their marketing materials and maintaining their website.
collective.co
Designer/Frontend Developer
2019 – 2020
Designed UX for a mobile concierge service app and medical reporting software. Delivered full redesigns of enterprise-level apps.
collective.co
Designer/Frontend Developer
2019 – 2020
Designed UX for a mobile concierge service app and medical reporting software. Delivered full redesigns of enterprise-level apps.
collective.co
Designer/Frontend Developer
2019 – 2020
Designed UX for a mobile concierge service app and medical reporting software. Delivered full redesigns of enterprise-level apps.
collective.co
Designer/Frontend Developer
2019 – 2020
Designed UX for a mobile concierge service app and medical reporting software. Delivered full redesigns of enterprise-level apps.
352, Inc.
Interactive Designer
2017 – 2019
Led UI/UX design for sites built on Drupal and React. Worked on redesign of Cummins.com and brand unification. Assisted with HTML email coding and front-end styling.
352, Inc.
Interactive Designer
2017 – 2019
Led UI/UX design for sites built on Drupal and React. Worked on redesign of Cummins.com and brand unification. Assisted with HTML email coding and front-end styling.
352, Inc.
Interactive Designer
2017 – 2019
Led UI/UX design for sites built on Drupal and React. Worked on redesign of Cummins.com and brand unification. Assisted with HTML email coding and front-end styling.
352, Inc.
Interactive Designer
2017 – 2019
Led UI/UX design for sites built on Drupal and React. Worked on redesign of Cummins.com and brand unification. Assisted with HTML email coding and front-end styling.
352, Inc.
Interactive/Marketing Designer
2014 – 2017
Redesigned Crime Prevention Security website: +20% traffic, +70% conversions. Developed print/digital assets for UF's online programs and SocialNewsDesk. Built marketing microsites using MEAN stack & PHP.
352, Inc.
Interactive/Marketing Designer
2014 – 2017
Redesigned Crime Prevention Security website: +20% traffic, +70% conversions. Developed print/digital assets for UF's online programs and SocialNewsDesk. Built marketing microsites using MEAN stack & PHP.
352, Inc.
Interactive/Marketing Designer
2014 – 2017
Redesigned Crime Prevention Security website: +20% traffic, +70% conversions. Developed print/digital assets for UF's online programs and SocialNewsDesk. Built marketing microsites using MEAN stack & PHP.
352, Inc.
Interactive/Marketing Designer
2014 – 2017
Redesigned Crime Prevention Security website: +20% traffic, +70% conversions. Developed print/digital assets for UF's online programs and SocialNewsDesk. Built marketing microsites using MEAN stack & PHP.
Frankel Agency
Art Director
2007 – 2014
Directed campaigns for FSU, Mack Trucks, and E-One. Led brand audits and rebranding efforts for major clients. Produced award-winning visuals (20+ Addys).
Frankel Agency
Art Director
2007 – 2014
Directed campaigns for FSU, Mack Trucks, and E-One. Led brand audits and rebranding efforts for major clients. Produced award-winning visuals (20+ Addys).
Frankel Agency
Art Director
2007 – 2014
Directed campaigns for FSU, Mack Trucks, and E-One. Led brand audits and rebranding efforts for major clients. Produced award-winning visuals (20+ Addys).
Frankel Agency
Art Director
2007 – 2014
Directed campaigns for FSU, Mack Trucks, and E-One. Led brand audits and rebranding efforts for major clients. Produced award-winning visuals (20+ Addys).
Core Competencies
Core Competencies
Core Competencies
Core Competencies
Art Direction
UI/UX & Visual Design
Brand Identity & Development
Email & Web Design Systems
Team Collaboration & Mentorship
Figma
Adobe Creative Suite
What is
What is
What is
What is
alternativeskin?
alternativeskin?
alternativeskin?
alternativeskin?
The idea started from a simple observation my brother once made: “You’re like a chameleon.” At the time, it was a casual remark, but it stuck.
In college, while studying graphic design, I found myself constantly dabbling in painting, experimenting with photography, diving into 3D graphics among other things. It wasn’t just about adapting to environments, but about thriving, exploring, and transforming through several creative mediums.
Over the years, that metaphor deepened. Whether I was building brand identities, crafting UI/UX, or developing front-end code, I was constantly evolving. I adapted to suit the medium, the message, and the task at hand.
AlternativeSkin isn’t just a domain name. It reflects my design philosophy: stay flexible, stay curious, and always reimagine what creativity can become.